Starbucks Does Well By Doing Good
Starbucks reported earnings yesterday and profits were up 29% in the fourth quarter. The company bested Dunkin Donuts in same-store sales as well. Theirs rose 10% while its main rival's rose just 6%. The company credits its recent success with brand loyalty among its customers.

source: Benjamin Taylor
I for one have been a loyal customer of Starbucks for many years. I also admired Starbuck's way of doing business. I always thought of the company as well run. However, during those years, Starbucks's stock remained at lofty prices and it wasn't until the Great Recession that the company's stock became reasonably priced. Since we bought it for the Core Portfolio at the end of 2008, it has returned nearly 336% for us and become our largest holding (as of 11/3/2011).

source: mint.com
I believe one of the reasons Starbucks can generate loyalty amongst its customers is the social responsibility the company exhibits. Customers (and investors) want to be associated with a company they can feel good about. I also believe that companies that act responsibly also make good investments. Although Brick Financial does not engage in Socially Responsible Investing (SRI) as it is commonly known, I look for companies that have certain characteristics and these companies are typically good citizens. There has been some research to suggest SRI does in many cases outpace general market investing. The authors find:
In terms of firm level performance, we compare regular funds with replicating portfolios that have been adjusted for unethical companies according to a norm-based screening method. We find that the replicating portfolios perform better than the regular funds, suggesting that certain socially responsible practices affect fund performance positively.
Again, if a company does good, it is likely to be doing well. And vice versa. It is also likely to produce loyal customers like myself. As an example, I purchased my Let's Create Jobs For USA bracelet this morning and will be wearing it proudly.
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Every now and again we are presented with a choice to buy a new something or buy into a new idea. Often times these decisions are not the easiest to make. Do I buy the silver coupe or the red convertible? Sometimes the decisions are slightly easier. Do I accept the job working long hours for minimum wage or accept the million dollar inheritance from Uncle Ralph?
A popular story passed on about Mahatma Gandhi goes something like this: A woman brought her son to see Gandhi because he was eating too much sugar. And despite her vigilance, the boy could not seem to give up eating sugar, even though it was bad for him. And so the woman asked Gandhi if he would speak with the boy about his problem. Gandhi replied, “No, but bring him back in a week.” And so in a week the woman returned and once again petitioned Gandhi to speak with her son about his rather bad habit of eating too much sugar. Gandhi welcomed the boy and had a discussion with him about giving up sugar. The boy seemed affected by Gandhi’s advice and the woman thanked him deeply. As she turned to leave she asked him one final question, “Why did you see him today and not last week?” And Gandhi replied, “Because last week I was eating sugar.”
"Charlie [Munger] and I have absolutely no complaints about these taxes. We work in a market-based economy that rewards our efforts far more bountifully than it does the efforts of other whose output is of equal or greater benefit to society. Taxation should, and does, partially redress this inequity. But we remain extraordinarily well treated."


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