The Third Pig

The Brand Situation

http://www.brickfinancial.com/thethirdpig/archive/2011/08/the_situation.html

Posted by Ben Taylor on August 18, 2011 10:00 AM

Security Analysis
source: gallerylv

Market

"Looking to protect brand abroad, companies tap lobbyists on trademark infringement" by Catherine Ho; Washington Post

"Stocks: Mutual Fund Investors Hate Them the Most Since Oct. 2008" By Mark Gongloff; Wall Street Journal

Equity mutual funds lost a whopping $30 billion last week, according to the Investment Company Institute, their worst week since Oct. 15, 2008, in the depths of the financial crisis. We haven’t had an entire month with more than $30 billion in equity fund withdrawals since March 2009, much less one week.

Portfolio:

ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION by Abercrombie & Fitch, Brand Senses Department

We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.

"Abercrombie offering to pay "The Situation" to not wear its clothes" by CBS News

"Curse of “The Situation”: Abercrombie Shares Dive After Earnings" by Avi Salzman; Barron's

Life:

"Build and Protect Your Company's Brand" by Karen E. Klein; Businessweek

"CrossFit: Where Navy SEALs and Pregnant Soccer Moms Help Each Other Get Ripped " by Greg Ferenstein; Fast Company

Posted by Ben Taylor on August 18, 2011 10:00 AM

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